I’ll admit, when I first saw Robert Scoble‘s Tweet on FriendFeed about Tweetree, I was immediately skeptical. Robert posted that it was a decent app, but not going to replace TweetDeck for him. I saw the name, and I thought: “Great, another Twitter application that’s going to try to hack conversation context“. You may recall, I wrote about Quotably back in March 2008, and their attempt to capture Twitter conversations in a nice format.

I went over to tweetree.com and saw threaded conversations which met my expectations, but I also saw something else:

Embedded media.

Dave Winer has been begging Twitter to do something like this for quite some time. Dave has went on record to state Tweetree is on the right track:

This is brilliant. Brilliant. Brilliant. Brilliant. Brilliant. And exactly what I asked for, which of course makes me happy!!

These guys are brilliant. Great stuff. They’ll be rich next week so be nice to them

We’ve seen threaded Twitter before. Heck, even Twitter search has a “Show conversation” link which tries to give the complete conversation context. What we haven’t seen (or at least I haven’t seen) on Twitter is embedded media.

Tweetree supports the following:

• Youtube
• Flickr
• TwitPic
• FriendFeed (Yup!)
• Seesmic
• Qik
• Lala
• Blip.fm
• xkcd

So if you link to any of the above, Tweetree shows you the associated media right on the website. If you would like to see examples, just search for the service in Tweetree’s search box.

Now I know we saw very similar functionality in Pownce (may it rest in peace), Rejaw, Plurk, and others, but this is Twitter. The big kahuna. The main squeeze. That’s the reason why it’s a big deal. I’ve been using Tweetree for less than a day, and what keeps me coming back is the embedded media.

I’ll be following this one closely. You can check out my timeline on Tweetree at http://tweetree.com/bwana.

*** UPDATE: I’ve asked FriendFeed what they think is more valuable at Tweetree. Join the conversation here.

*** UPDATE 2 I’ve performed a quick walkthrough of the interface in this video:

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