Will Apple Kill Palm’s Hype “Pre”maturely?

Bwana — Sun, 07 Jun 2009 15:21:13 +0000

Pun intended.

So Palm had it’s big day yesterday (June 6th) with their release of the Palm Pre and early reports are that they had a good day in terms of sales. Most stores were sold out by noon and others followed later in the day. Early reviews of the Palm Pre are generally positive and the community is rallying behind Palm in a big way.

We’ve also had some controversy surrounding the Pre already! First, we found out that the Palm Pre is recognized as an iPod in iTunes for synchronization. A lot of us don’t think Apple will like this, especially since a lot of former Apple engineers worked on this phone. Some high profile technology experts have gotten into it surrounding ethics and integrity surrounding receiving review units. Right or wrong, Palm gets free press out of all of this.

Press is good, until you’re faced with an Apple keynote. Even though it’s a Steve Job-less keynote (maybe), tomorrow’s kickoff of Apple’s Worldwide Developer’s Conference (WWDC) is expected to bring a lot of fresh technology news. Now if Apple didn’t have a particular phone in their lineup, I think Palm wouldn’t have to worry about the possible buzz kill surrounding the Pre. But alas, we have a confirmed release of iPhone 3.0 software (either tomorrow or later this month) and a ton of rumors surrounding new iPhone hardware.

Photo courtesy of Gear Live

On top of all the coolness that’s coming from the iPhone’s software revision, we’re hearing rumors about the new iPhone hardware that include:

Video recording capability
Front and rear camera
Larger Capacity (32GB)

You gotta love the rumor mill before these Apple events. They almost have the ability to kill Palm’s hype on their own. Palm has their hands full. Apple still has the mind share on the “cool” smartphone market, but I believe Palm has what it takes to steal some of it. A new Apple phone 2 days after your release could be insurmountable.

Will tomorrow’s announcements squash Palm’s buzz? We will have to wait and see. I can’t wait.

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Will Apple Kill Palm’s Hype “Pre”maturely?