I recommend you watch the WWDC 2010 keynote before reading.

If you watch the video above, you’ll note that I was generally impressed with the announcements made by Apple. I’ll attempt to go into more detail on this post as to some of the other features and what I think about them.

History repeating itself?

Before I talk about the iPhone 4, I want to comment on a statement that Steve Jobs made regarding the pre-iPhone world. He said that before the iPhone and App store, things were completely different. If you think about it, he is absolutely right. I can barely remember what it was like to run apps on my phone, perform firmware upgrades, check email, and surf the web on my smartphones. iPhone was definitely a game changer in 2007-2008.

So will the iPhone 4 be a game changer as well? It’s really hard to predict these things, especially with how often Apple reinvents features that sucked on other phones in a way that we love them somehow. Distortion field? Magic? I don’t know, but it’s a force to be reckoned with. Take for example, the engineering of the iPhone 4 case. What other smartphone maker will take you into the manufacturing process and explain to you why they made the choices they did? I can’t think of many. Apple has put together an integrated antenna design that I have not seen before. Has it been done before? I don’t know, because other companies don’t bother to share these important information. Some may dismiss Apple’s focus on their stainless steel + space age glass design as “useless” or a “distraction from what’s not there” but I disagree with both of those points.

The Screen

My Mechanical Engineering background kicked in a bit when I saw the manufacturing process in action. It sounds pretty unique. Has anyone else done this? I don’t know because companies don’t openly share this information. Apple uses a special lamination technique to bond the screen to the glass, so no more dirt particles as stated by John Gruber:

It’s mentioned briefly in Apple’s promotional video about the design of the iPhone 4, but they’re using a new production process that effectively fuses the LCD and touchscreen — there is no longer any air between the two. One result of this is that the iPhone 4 should be impervious to this dust-under-the-glass issue.

Combined with Apple’s pixel-packing “Retina” technology, we have the makings of an absolutely amazing reading experience. Did you notice how many times Steve Jobs referred to the screen being akin to reading high quality print? Apple sees the trend that everyone else is talking about: the death of print. This is a preemptive strike to capture that rising market through the iPad and iPhone 4.

Two Microphones

For the first time on the iPhone, Apple has introduced a second microphone for “noise cancellation”. Before FaceTime was announced, this didn’t make a whole lot of sense, but now it does. I imagine this will be utilized during video calls and video recording. Currently on iPhone 3GS, the audio quality is not that great on recorded video. I imagine this will not be the case on iPhone 4. We will have to wait and see if this second microphone will help at all.

The A4 Chip and Battery

Apple was proud to announce they are using their own A4 processor in iPhone 4. Not only does this chip offer great performance, but it does so without the cost of heavy power consumption. I think it’s amazing that Apple is able to produce a 40% increase in talk time while providing more power, functionality, and a slimmer design. Again, a lot of critics will overlook this as “ho-hum” because it’s not some futuristic amazing bell or whistle, but I will disagree and will say this is an enormous feat and Apple should be commended.

The Gyroscope

This one surprised me as it did others. The gyroscope has opened up new doors for developers to create spatial awareness type games. Steve Jobs gave a great demonstration of this using a clone of the popular puzzle game, Jenga. As he turned around physically, the iPhone’s display updated its point of view. This is absolutely brilliant!! Think about some of the applications that could utilize the new CoreMotion APIs to create amazing experiences. Kudos to Apple for this one.

The Camera and HD Video

Steve Jobs did an outstanding job explaining protons to a bunch of journalists, and I believe they understood him completely. He went into detail about how megapixels aren’t everything (by the way, thank you Steve for re-iterating this important point). iPhone 4 uses a backside illuminated sensor to produce sharper photos. The 3GS brought a huge increase in quality in photos over the 3G and I wonder if iPhone 4 will do the same. Apple’s example pictures are there, but I’m a bit skeptical until I take my own photos with the thing.

I was extremely happy to hear that Apple has enabled HD video capture from iPhone 4. It will be 720p at 30 frames per second which is perfect for most of us. I doubt it will be professional grade HD video, but I think it will be on par with popular pocket HD cameras like the Creative Vado 3 (which I own), Kodak Zi6 and the Flip HD series. As I stated in the video, I think this opens a new market to Apple which was previously untapped. Pocket HD cameras are fabulous, but we don’t carry them everywhere. We carry our phones everywhere. This is a possible game changer in terms of iPhone reach.

While HD video is not new to smartphones, the ability to edit them on your phone is not common. iMovie for iPhone completely blew me away. This is a fabulous idea and will definitely encourage iPhone 4 owners to shoot more video and to edit it (with transitions, titles, effects, and music) right on the phone! While most of us travel with a laptop where we can edit video, we don’t always have them with us. We carry our phones everywhere. Yet another possible game changer.

Apple is creeping into other markets with iPhone 4.

The Name Change

iPhone OS is now known as iOS. First off, I hate the name, but that doesn’t really matter in the grand scheme of things. It actually does make sense to come up with a single name for the OS that powers three separate mobile devices: iPhone, iPod Touch & iPad. Apple was smart this time and licensed the name from Cisco. I welcome the change, but I hate the name.

iOS Tidbits

Apple reiterated a lot of points they covered in the iOS 4 launch event including multitasking, folders, and iAds. All of these are great additions to a polished platform that is getting better and better. I was happy to see iOS will be a free upgrade for all supported devices now.

And Now, Competition

Steve Jobs was on the defensive in this keynote more-so than ever before. He addressed many of the concerns raised by Google’s Android camp including: App approval process, market share, and App store health. For the first time (that I’ve heard of), Apple has publicly acknowledged their main reasons for rejecting apps in the App store: 1. Use of private APIs 2. They crash 3. They don’t do the functionality they describe. When we hear of all of the horror stories of why apps are rejected from developers, it’s usually one sided. We never hear Apple’s side of it and now I’m really skeptical about all of the developers who cried foul. Were your apps actually stable? Did you use private APIs but aren’t telling us? Did your app do other things you didn’t describe? Before this knowledge, we could only assume Apple was being evil and randomly rejecting applications. It’s something to think about.

Apple also did something that I was pleased to see. They didn’t make useless jokes and cracks about their competition. Google, on the other hand, felt it was needed to constantly bash Apple’s products, process, and philosophy. It’s this attitude that has me leaning towards the Apple side of this competition. I acknowledge Android’s incredible momentum and their feature set differentiates itself from iOS in many ways. I hate to see unprofessional, childish acts when your features could speak for themselves.

With this competition, Apple and Google have two very different approaches:

Which do you believe is more powerful? I’m going to say it’s Apple for me, but that’s not the case for everyone. Android has snatched up all the people who are frustrated with Apple’s “limitations”. They’re also capturing folks who want an alternative to the iPhone. Let’s face it, Android is the only real alternative to the iPhone in the marketplace in terms of point by point features. Nokia and RIM may dominate the worldwide marketshare, but neither of these two companies has a direct answer for the almighty “app store”.

If you watch the FaceTime video, you’ll see very clearly why Apple does what it does. You see families connecting and sharing intimate moments through technology. This can be done easily with iPhone 4 because there is zero setup, zero configuration, zero worry. You can’t say the same about Android. Android appeals to those who want to tinker, who want to configure, who want to customize, and there’s nothing wrong with that, but it’s a difference in their approaches. We know video calling on smartphones has been around for a long time on Symbian, but you don’t hear about ordinary, non technical people using it. Why? Because it’s hard to set up, requires technical know-how, and the experience sucks overall. Apple comes in, and makes the experience as simple as a phone call. See what I mean? Android will likely have 50 applications that crop up that do the same thing as FaceTime and we’ve already seen the Qik app on the platform. Will it be as seamless as Apple’s? No. That’s the difference.

Some people don’t want it be seamless. They’d rather have total control of the experience than have it be easy as possible through Apple’s implementation. Apple wants to move the technology in the background and let you make a video call. Some call it “draconian”, I call it “a great experience”.

Apple controls the experience for a reason, and that reason is so you can experience emotion through your technology and not experience technology for emotion.

Conclusion

Overall, iPhone 4′s unveiling went great. Even with technical difficulties, Steve Jobs was able to show why he is king of keynotes. He took control of the situation and actually made it pleasant.

Apple continues to innovate despite the critics. Look at all the engineering that went into iPhone 4 before passing “ho-hum” judgement. Realize that Android is great where it is, and iOS is great where they are, and these two packages offer different perspectives on smartphones. The choice of platform is personal and depends on your preferences and desires.

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Post written by Bwana