Last month, I blogged my return to Twitter due to the fact that the Track feature was dead. I saw the responses Twitter gave Steve Gillmor at Bearhug camp and determined they were prolonging the obvious: Track is dead, and they’re not bringing it back.

Yesterday, I learned that Twitter has officially gone on record to say that their Instant Messaging (IM) feature is not coming back. (in so many words):

To summarize, we want to bring IM back. We intend to bring IM back. But we’ve officially moved it from our Things That are Broken list to our Things We Want to Build list. Based on our analysis, the cost-to-benefit for IM for the most users is not as high as some other things—so it will be a while before we tackle it. Like any budget (in this case, the budget of our limited engineering time), tough calls need to be made—especially in these times. And while we don’t expect everyone to agree with this decision, we at least want to be straightforward with you.

Translation: Don’t count on IM coming back, ever. Steve Gillmor doesn’t sound surprised by the announcement since I believe he shares the same pessimism with me regarding IM/Track at Twitter. ReadWriteWeb thinks IM will possibly be back next spring. I believe that’s a very optimistic view.

If you must have IM/Track functionality, there are a couple of options available:

• Follow TweetTrak and send direct messages on terms you want to track. It will send you responses via direct message.
• TwitterSpy is a popular option (I use IdentiSpy for tracking on identi.ca). It is an XMPP jabber bot with lots of features.

Twitter’s stance on IM re-emphasizes my goal of rediscovering how to best utilize Twitter. Since my return, I’ve been using TweetDeck and TwitterSpy with some success. This is my current method of utilizing Twitter:

• TweetDeck to do non-realtime tracking of terms using their search feature. I also use TweetDeck to track replies, and keywords related to my websites and me.
• TwitterSpy for some interests such as mobile phone news, Apple, web 2.0 topics
• Twinkle on my iPhone for mobile Twittering
• Twitter through Ping.FM for general blast messages

I’m still clinging to Track by using TwitterSpy, but I find it to be more reliable than TweetDeck’s search implementation. Once TweetDeck becomes more reliable, I can get away from using IM completely.

So this is the new Twitter folks. I say we start getting used to it, adapt, and adjust.

Related posts:

• The Reason Why I Returned to Twitter: Track is Dead
• After 4 Months, Has Twitter Improved?
• My Twitter-Fu is Better Than Yours
• I Liked Twitter More When It Was Underground
• Twitter Teases Us With Election Site

Post written by Bwana